Ever wonder how to have a successful guild? Well you can with the proper tools and attitude. This will vary between servers because of population and others using this method but I'll tell you everything I know about running a successful guild.
First: You need to have a guild. I suggest it doesn't have an immature name like "Two Orcs one Cup". You want the name to be appealing and something that people won't be embarrassed to be represent.
Second: You need to start recruiting. How I did this was that I got an addon called SuperGuildInvite(SGI). This addon searches all unguilded players on your server and with the press of one button it will invite them. However, be careful to not spam it to often because it can annoy other players. With this addon you can also add filters incase you have certain requirements for your guild. This addon has three different settings for inviting they are invite only, invite and whisper, and whisper only. Invite and whisper will simultaneously send an invite and whisper to each player. I highly suggest using the invite and whisper because it looks more personalized and isn't just a random invite. For example, you should have a whisper like this "GUILDNAME is a friendly and casual guild full of mature and cooperative members. We are looking to expand our reach for Warlords of Draenor and would like YOU to join our ranks as we offer great benefits!Pst with questions!"
Third: You will have to have a guild bank with basic stuff in it so the guild doesn't look empty and desolate. It also helps if you have a guild tab filled with tabards and types of bags as this will appeal to the newer players.
Lastly: You need to make it so the players benefit from their time invested in your guild so I suggest you add increasing perks and perms to the guild ranks. A nice addon I use for promoting people is called Swyn's Guild Promoter(SGP). This addon has an semi automatic promotion system that scans your guilds and will filter out players who meet certain criteria set by you. For example, If you make the criteria to be promoted to member friendly, this addon will give you a list of everyone who meets the criteria and with one button it will automatically promote them all. This addon also has setting to kick members who have been active for a long time like 180+ consecutive days. Everything with this addon is customable to your preferences. As a tip I suggest if you're starting out to not kick people because it will make the guild look smaller than it is.
A key thing to remember is that a guild doesn't grow over night so you need to be patient. Good luck to all my fellow players
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