I wouldn't be surprised if, a few years from now, you'll be able to simply by a yearly sub to a Battle.net subscription, that will include access to every game in the Blizzard library.
Or, when Project Titan materializes and WoW is in a steeper decline, Blizzard says, "Your $15 a month? Have Titan. Oh, and keep your WoW account active for no extra charge." I could see it.
Still don't think they'll go FTP for Titan, the sub model has worked too well for them.
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