Blizzard HQ after releasing a new store mount

I haven't seen any "official" statistics, but according to my buddy who bought the mount, he said the queue in the store was something like 32000. That's 32 THOUSAND people waiting to buy that mount. At 25 bucks a pop, that's 800k cash going to Blizz in one day.

I'm sure they easily cleared over 1 million in one day, just from that mount. Freaking insane.