They have lifetime cards too.

This image was mailed to us with the following comment:

Deciding to go out instead of playing WoW: 20 dollars.. getting this from a Blizzard employee at the bar: priceless

"Sir, it seems like a WoW-player has escaped and enjoying some time outside"
"Just wait... I'll get him back... Just wait..."
"Sir if we don't act fast queue times may exceed 30 minutes"
"He's a tank! He must be retrieved at all costs!"
"Deploy the Agents! Canvas the bars! We must get him back!"

I died. Imagined the south park characters saying that