Blizzard has launched one of the most unexpected World of Warcraft collaborations yet: “Zillow for Warcraft,” a themed microsite where players can browse player-created homes across Azeroth.
The feature arrives alongside the Midnight pre-patch housing rollout and includes a special bonus — a free in-game housing item for players who link their Battle.net account.
It’s part parody, part showcase, and fully real.
What Is Zillow for Warcraft?
The new microsite is a playful collaboration between Blizzard and real-world real estate platform Zillow. Instead of real houses, the site showcases curated player-created homes from Azeroth, presented like fantasy real estate listings.
Players can browse:
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Fully decorated player homes
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3D interior tours
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Themed housing styles
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Creative builds from across the community
Each listing is presented by fictional Warcraft-themed real estate agents, adding to the humor and immersion of the experience.
While you can’t actually buy these homes, the site is designed to inspire players exploring the new housing system.
Free Housing Item: Naturally Elegant Doormat
Players who link their Battle.net account through the Zillow for Warcraft site will receive a free housing decoration:
Naturally Elegant Doormat
Key details:
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One free per account
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Additional copies available from in-game vendors
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Requires active game time/subscription
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Requires Midnight housing access
The reward can be claimed once your account is connected and is immediately usable in player housing.
Available Until September 2026
The Zillow for Warcraft experience is not permanent. Blizzard confirmed that the microsite and promotional rewards will remain available until September 30, 2026.
That gives players several months to:
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Explore featured homes
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Gather housing inspiration
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Claim the free item
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Experiment with their own designs
After that date, the promotional portion of the site may be retired.
Why Blizzard Launched This
The collaboration highlights Blizzard’s push to make player housing a central feature of the Midnight era.
By showcasing creative builds and offering interactive tours, Blizzard is encouraging players to:
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Experiment with housing customization
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Share their designs
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Engage with the housing community
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Treat housing as a core progression system
It also serves as a fun marketing tie-in that blends real-world branding with in-game systems.
Community Reaction So Far
Initial reactions from players have been largely positive, with many praising the humor and creativity behind the concept. The free housing item has also driven significant interest, especially among collectors and decorators preparing for Midnight.
For many players, it’s one of the more memorable promotional tie-ins World of Warcraft has done in years.
Final Thoughts
Zillow for Warcraft may be one of the strangest collaborations Blizzard has ever released, but it fits perfectly with the new housing system’s creative focus. Between the free reward and the chance to explore some impressive player homes, it’s well worth checking out.
With Midnight approaching, Blizzard is clearly leaning into housing as one of the expansion’s defining features — and this promotion is just the beginning.
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