Blizzard has found another way to attack World of Warcraft players outside the game, and this time the weapon is tiny, cute, collectible, and probably already judging your shelf space.
A new wave of World of Warcraft Youtooz and Murloc Funko Pop figures is now available through the Blizzard Gear Store, including Thrall, Alexstrasza, Nozdormu, and several heroic characters transformed into Murlocs.
Because apparently Azeroth was not dangerous enough. Now Anduin can hurt your wallet while going “mrglglgl.”
The Murloc Funko Pops Are the Real Menace
According to Wowhead’s coverage, the new Murlocified Funko Pop figures feature Warcraft characters reimagined as Murlocs, including Finduin, Murkastrasza, and Gill’el.
The Murloc Cosplay Funko Pop bundle is listed at $54.00 on the Blizzard Gear Store, with individual figures around $18 each.
Is this necessary? Absolutely not.
Is it exactly the kind of ridiculous crossover between Warcraft nostalgia and collectible bait that makes players hover over “add to cart” anyway? Tragically, yes.
Thrall and the Dragon Aspects Join the Youtooz Shelf War
The new Youtooz lineup also includes major Warcraft names like Thrall, Alexstrasza, and Nozdormu. These are not subtle characters. They are shelf-dominating, faction-defining, lore-heavy little monuments to the part of your brain that says, “I have enough collectibles,” while actively lying.
Prices for the Youtooz figures are reported in the $30 to $33 USD range, depending on the figure.
That puts them firmly in the “not wildly expensive, but dangerous if you buy three” zone. Which, historically, is where collectors make their worst decisions.
Murlocified Heroes Should Not Work This Well
The funny part is that the Murloc versions are probably the most Warcraft thing here.
Warcraft has always balanced epic fantasy with complete nonsense. One moment, you are dealing with dragons, titans, void gods, and world-ending threats. The next, a fish creature screams at you in a swamp and becomes one of the franchise’s most beloved mascots.
So turning famous heroes into Murlocs is silly, but it also feels weirdly correct.
Finduin is absurd. Murkastrasza is absurd. Gill’el is absurd. That is the point.
Collectibles Are WoW’s Other Endgame
Inside the game, players chase mounts, pets, transmogs, toys, titles, achievements, and anything else that can be shoved into a collection tab.
Outside the game, the same instinct just becomes shelves, boxes, pins, statues, plushies, and little vinyl figures staring at you while your bank account quietly asks for mercy.
Blizzard knows this. Funko knows this. Youtooz knows this.
The players know it too, but knowing does not always help.
Azeroth Has Entered the Wallet Phase Again
These figures are not going to improve your DPS. They will not fix your Mythic+ luck. They will not make your raid leader calmer or your vault less cruel.
But they do understand one very powerful truth: WoW players love collecting things, especially when those things combine nostalgia, faction icons, dragons, and Murlocs being terrible little mascots.
So yes, Blizzard has turned Thrall, Anduin, Alexstrasza, and Nozdormu into shelf bait.
And somehow, the Murlocs may be the most dangerous boss in the room.
For more WoW collectibles, merch madness, and useful Azeroth nonsense, keep an eye on Master of Warcraft.
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